Our Process

1

Strategy

We take the time to understand your company’s goals and plan the bigger picture.

2

Concept

Our team of business journalists tailor your messaging to an investor audience. 

3

Content

We develop your content, with particular attention on keywords for digital and strategic positioning. 

4

Publish

Our established and respected media platforms put your content in front of your target audience.

5

Amplify

We use our highly engaged social audience to drive extra traffic to your content.

6

Insights

We measure and analyse, so you know exactly how far your article reached and how much engagement it achieved.

Multiplier-Dashboard-Example

Live dashboard

We are results-focused and we quantify your return on investment.

Our live dashboards give you visibility of your marketing, PR and communications activities in real time.

More importantly, they can be referenced in executive and board meetings to provide a live view of how your company is being perceived externally by your customers, partners and investors.

Investor Relations

smartphone

Multimedia

Today’s investors are trading from their smartphones. We develop news videos, motion graphics and animations to make sure we capture their (increasingly short) attention.

Shareholder communications

Shareholder communications

Keep your shareholders engaged by communicating with them directly. Grow your investor base by building a database of subscribers to your electronic newsletter.

Live dashboard reporting

Live dashboard reporting

Our live data dashboards give you instant metrics about market announcements. You can access your custom dashboard from your smartphone, or in the Boardroom to monitor results in real time.

Strategy

Strategy

In the fast-paced digital age, people trade on headlines. We navigate the complexities of finance, communication, marketing and compliance to ensure your message gets cut through.

IPO and ICO communications

IPO and ICO communications

It takes about 6-8 touch points before someone makes a decision. We work with you to identify the touch points and make sure you build investor confidence with every interaction.

Digital Strategy

We develop your digital architecture to grow your online footprint, improve SEO and create digital pathways back to your website.

digital-marketing

Digital architecture

We optimise your digital channels to ensure the online gateways to your business are correctly configured to drive traffic to your site. We have expert digital strategists that help with the interconnectivity of your website, social media channels and third party sites such as Google My Business.

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Digital reputation

A good corporate reputation is hard won and easily lost. We make sure that when people Google your business, they find an online library of positive content. Similarly, we monitor online sentiment to develop positive content as a counterweight to criticism or negative comments about your business on the internet.

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SEO

We are highly sophisticated in our approach to organic SEO. We develop your keyword strategy to ensure all content is created with Google’s search engine in mind. We specialise in organic search, which is a highly cost effective way of getting to the first page of Google.

programming

Website

Our team of web designers and developers can build anything from simple sites, to more complex platforms with customised functionality. Unlike most web companies, our focus is on strategic messaging to ensure your core value proposition is communicated in 30 seconds or less (the average bounce rate).

social-media

Social media

Social media platforms are news feeds and their algorithms prioritise news content. We generate news content about your business to maximise engagement across your social networks.

data

Data analysis

Our live data dashboards give you instant metrics about market announcements. You can access your custom dashboard from your smartphone, or in the Boardroom to monitor results in real time.

Geotargeting

Geo

Do you want to promote your business overseas? Or are you a foreign business wanting to promote your business in Australia?

We can geotarget your PR and marketing messages into specific countries or regions.

Marketing your business in China

Want media exposure in the largest country in the world for your company? Our network of business journalists in China means we can reach millions with your highly targeted messages.

Inclusions:

  • - Custom press release written by business journalist.
  • - Translation of press release into Mandarin.
  • - Pitch to Chinese media by China business journalists across TV, print and online platforms.

Country-specific campaigns

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