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Brownes

Brownes

brownes-dairy

Industry
FMCG

Company
Brownes Dairy is Western Australia’s oldest, and most iconic dairy company. Established in 1886, the producer has been in operation for over 133 years.

Situation
Brownes Dairy approached Multiplier Media for the launch of its new renewable cartons. It wanted a multimedia PR and digital marketing campaign to promote its shift to more sustainable packaging.

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TV audience

Multiplier Media coordinated the talent (including school children), drafted key messages, shot regional footage on location, animated motion graphics, and edited the video content to air on Channel 7 news and across social media platforms.

brownes-7-news
facebook-screenshot

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Online video views

The news story was placed on the Channel 7 News Facebook page and had an immediate impact.

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Increase in website visits

In just over 24 hours, Brownes website had a massive spike in consumer interest

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brownes-7-news

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Media reach

In less than a week, Brownes message about its renewable carton had reached more than half a million people and drawn praise from the community.

new-quote

“As a fast growing startup we needed to work with a marketing team that could keep pace with our rate of development. Multiplier Media haven’t just kept pace, they’ve been out in front blazing a path for Ecocentric.”

Tim Bray CEO Ecocentric

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